Boathouse Sports hired Jay Caddle as director of e-commerce and integrated marketing and Gail Sacharczuk as director of product development and merchandising.
 
Caddle comes to Boathouse with an extensive background in e-commerce management that he gained during his 15 years of service at WebLinc Commerce as a business analyst, information architect, senior project manager, account manager and senior solution engineer. In his new role, Caddle will be responsible for all Boathouse Sports e-commerce initiatives as well as managing the company’s aggressive growth plans. Caddle is a 1997 graduate of the University of Delaware, where he earned a Bachelor of Science degree in Operations Management.
 
Sacharczuk brings to Boathouse a lifelong passion for designing and developing team athletic apparel. In her role as director of product development and merchandising, Gail will be responsible for the creation and execution of strategic seasonal product lines, while providing silhouette and graphic direction for outerwear, sublimated men’s and women’s athletic uniforms and lifestyle apparel. She will also oversee the testing of all new products to insure they reflect Boathouse standards of quality and ergonomic performance. Sacharczuk comes to Boathouse with extensive experience in team and retail team licensed apparel, highlighted by 16 years at Majestic Athletic as its senior designer, where she created the initial product line of MLB on-field MLB Coolbase jerseys and outerwear worn by all 30 teams. Sacharczuk is a graduate of the Moore College of Art and Design in Philadelphia, PA, where she earned a Bachelor of Fine Arts Degree in Fashion Design and Post-Baccalaureate study in Art Education.
 
“Jay and Gail are outstanding additions to our team,” said Doug Tibbetts, Boathouse Sports president. “They bring a passion to everything they do, something we look for in all of our employees, and will both play a major role in growing our brand and taking market share.”
 
Boathouse Sports is a manufacturer of custom sporting apparel. Hand crafted in Philadelphia, PA, Boathouse delivers high quality athletic gear to professional sports teams, universities, schools and club teams. It is the official sponsor and outfitter of the USA Olympic Rowing team and Ivy League Rugby.