Boa Technology, Inc. announced the appointment of Marty Carrigan, as VP of sales and marketing. In his new role at Boa Technology Inc., Carrigan will be responsible for global sales and marketing efforts and driving Boas vision to be the worlds leader in precision closure systems for premium brands in the sporting goods industry.
Prior to Boa Technology, Inc., Carrigan was the VP of sales and marketing for Palmer Snowboards. Carrigan has extensive experience in the snow sports industry including work with companies such as Morrow Snowboards, Hart Skis and Reusch Gloves. He also serves on the board of directors for Snowsports Industries America and was a consultant to CBS for two Winter Olympic Games. His ability to grow a brands presence in the market place has been proven time and again with consistent sell through, including Palmer earning a top six presence of snowboard brand share among US specialty snowboard retailers.
“Boa Technology Inc. has been extremely successful in launching the Boa Lacing System in the snowboard market and I look forward to increasing Boas brand partnerships within and outside of the snow industry,” said Marty Carrigan. “I am excited to be a part Boas great team and our future opportunities.”
“Marty is bringing to Boa years of marketing and sales experience that will help to increase our business to business model,” said Gary Hammerslag, founder and CEO of Boa Technology, Inc. “We are thrilled to have Marty as part of our team working to execute our vision.”