Blackhawk, the maker of tactical gear and holsters owned by Revelyst, Inc., signed Odle Sales as its sales agency for the U.S. market to expand its reach at retail and in agency channels nationwide.
Blackhawk, based in Chesapeake, VA, and Odle Sales will focus on “revitalizing engagement with law enforcement, military and government agencies, while also accelerating Blackhawk’s presence and performance at retail,” said Revelyst in a media release.
Founded in 1983, Odle Sales specializes in the shooting sports and outdoor industry.
“Partnering with Odle Sales is a pivotal move for Blackhawk as we continue to strengthen our presence in critical markets,” said David Hein, GM and vice president of Revelyst Project Freedom, the special initiative within Revelyst that houses Blackhawk and the company’s other military, law enforcement and first-responder brands. “Their deep industry knowledge and commitment to excellence align perfectly with our vision for growth and innovation. Together, we’re focused on accelerating our brand at retail, supporting agency partners, and delivering new solutions for our customers.”
John Ager, president of Odle Sales, added, “We are honored to represent Blackhawk and excited to bring their trusted products to our extensive network of dealers, law enforcement professionals, and agencies. This partnership reflects our shared dedication to delivering superior solutions, driving success for our customers, and advancing the Blackhawk brand across the U.S.”
Revelyst’s other brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and Simms Fishing.
Image courtesy Blackhawk
