Topgolf has inked a five-year partnership that makes Black Clover USA its national uniform partner and an official retail partner. Under the agreement terms, Black Clover will supply:
- Employee uniforms nationwide;
- Co-branded hats with dedicated retail racks at each venue;
- Branded tees and polos exclusive to Topgolf players;e;
- Golf headcovers and gloves from CMC Design, a Black Clover Enterprises brand.
The partnership reportedly extends into Topgolf Media Networks, the company’s newly launched sponsorship, media and licensing division, weaving Black Clover into e-mail campaigns, social content and in-venue marketing across Topgolf’s over 28,000 digital screens nationwide.
As part of the partnership, Black Clover will serve as the presenting partner of a month-long Topgolf game sweepstakes.
“The partnership with Black Clover is about expanding Topgolf’s cultural relevance and deepening how we connect with our community,” said Rodney Ferrell, vice president, partnerships, media & licensing, Topgolf. “Black Clover’s Live Lucky philosophy aligns perfectly with our mission to give players the best experience in sports and entertainment. By weaving Black Clover into every venue, from uniforms to retail experiences, we’re creating a cohesive brand experience that resonates with our guests and reinforces what makes Topgolf special.”
“Black Clover has always been about creating products people love for how they look and feel, and for what the brand represents,” said Steve Lichtie, CEO, Black Clover. “Partnering with Topgolf gives us an incredible opportunity to introduce Black Clover to millions of new guests and help more people discover what it means to ‘Live Lucky.'”
The agreement runs through May 31, 2031.
Image courtesy Topgolf/Black Clover
