Billabong, the lifestyle brand, announced a new partnership with L’Amy America, an eyewear brand specialist, for Billabong eyewear. Under the agreement, L’Amy America will design, manufacture and distribute optical frames, fashion sunglasses, eyewear accessories, snow goggles, and motosport goggles in the U.S. and Canada for men, women and kids.
“L’Amy is a trusted partner across our portfolio,” said Brett Glauser, VP of Brand, Action and Outdoor Sports at Authentic, owner of the Billabong brand. “Their expertise in eyewear design and global distribution makes them the ideal partner to bring Billabong’s spirit of adventure to the category. We’re proud to continue building on our successful partnership, which also includes Champion-branded eyewear, as we expand both brands with products that are technically sound and fashion-forward for today’s consumer.”
Designed for a broad audience, the collection will reflect Billabong’s deep-rooted connection to surf culture and the outdoors across categories.
“We are delighted to partner with Billabong in the United States and Canada,” said Stephen Rappoport, CEO of L’Amy America. “Billabong will be a true complement to our brand portfolio. It will focus on our solution segmentations for our clients and their consumers.”
Billabong spans a full lifestyle offering across apparel and accessories with a presence in more than 100 countries worldwide. The brand’s expansion into eyewear “represents a natural extension of its outdoor heritage,” with the first collection available later this year.
Image courtesy Billabong
