Bill Sotis has joined Beacon Athletics, the maker of field maintanence and game-preparation equipment, as an equity owner. Sotis most recently served as president of Lifeline USA, where he was responsible for expanding the commercial business and launching the retail line of their functional fitness products.
Prior to that, he held executive positions at SC Johnson Wax, Bausch & Lomb, Russell Athletic and Horizon Fitness, where he helped grow the fitness equipment business six-fold in 5 years.
Sotis brings to Beacon Athletics experience in launching new businesses, creating strategic partnerships, developing new products and managing international sourcing and logistics.
“I am very excited to be joining such a superb team at Beacon Athletics. The company has had a solid growth pattern and has gained a strong reputation for its customer service. We see a lot of opportunity to continue that track record and expand into new businesses,” says Sotis. “We've just moved into a new, larger facility and have added to our employment.”
Beacon Athletics provides the tools, training and expertise for managing sports facilities since 1948. Headquartered in Middleton, WI, just outside of Madison, WI, Beacon Athletics provides facilities & field equipment, and athletic training equipment for professional groundskeepers, facility managers, trainers and coaches at all levels of play.
###
