BikeRadar.com, a popular U.K. cycling web site, is coming to the United States, according to its parent company, Future US, a leading hybrid media company specializing in gaming and technology. The new site will provide localized content, including bike technology, news, features and reviews.
Future will also expand BikeRadar's existing editorial team, which is based in Boulder, Colo., with the introduction of Ben Delaney as the U.S. Editor-in-Chief. Formerly from VeloNews.com and Specialized, Delaney has 13 years of journalism experience in the cycling arena and is an avid cyclist himself.
BikeRadar is a comprehensive resource for all cyclists, featuring the latest product news and the largest reviews and information database in the world. Downloadable routes and highly active communities underpin the site's core functionality and the 24/7 editorial team delivers unique content from the most experienced team of cycling journalists in the world.
As the U.K.'s number one cycling outlet (according to comScore), BikeRadar globally attracts 2.2 million unique monthly visitors, with U.S.-specific unique visits topping 500,000 per month.
“The U.S. is a prime market for biking media, and it was only a matter of time until Future expanded the BikeRadar property specifically for the States,” said Rachelle Considine, Chief Operating Officer (COO), Future US. “We are confident that cyclists in the U.S. will come to enjoy BikeRadar's content as they have in the U.K.”
BikeRadar will launch in the U.S. in June 2012, with U.S.-dedicated content. Additionally, the site will include localized pricing and specific ad formatting, targeting high-spending cycling enthusiasts from all key disciplines including road, track and mountain biking.
Future PLC is an international media group and leading digital publisher listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, the company now has operations in the U.K., U.S. and Australia creating 200 specialist publications, apps, websites and events. It holds market-leading positions in games, film, music, technology, cycling, crafts and automotive, including TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine.
