Major Series of Putting (MSOP), an open tournament based in Las Vegas, announced Biion Footwear as the Official Shoe of the Tour and Championships for the 2019 season.
As part of the partnership, MSOP will collaboratively work with Biion to integrate its brand throughout the MSOP Tour that cumulatively reaches over 15,000 golfers across North America. This will be achieved via numerous activations including contesting, giveaways, exclusive discounts and product sampling at all Local and Regional Qualifiers.
“We are very excited to partner with MSOP – Biion Footwear, like the Major Series of Putting, is both unique and innovative in our respective fields, and that’s why it’s a natural fit for us,” said Biion President and CEO Rick Buchanan. “We love the platform that MSOP has created across North America through the Tour and Championships, giving any golf enthusiast the opportunity to compete and feel like a true professional.”
In addition to the Tour, the partnership will include integration into the 2019 MSOP Championships taking place in Las Vegas where up to 650 golfers will have the chance to win pro-style cash purses totaling over $250,000. Biion will have the ability to erect a pop-up shop on-site to promote and sell their golf and lifestyle pieces. Biion’s presence at the Championships will be amplified as all staff will be wearing Biion footwear throughout the week.
“We are thrilled to bring on Biion Footwear as the official shoe of MSOP. Since launching in 2016, MSOP has grown significantly and this partnership highlights the continued expansion and success of the Tour and Championships,” said the president of MSOP, Guillaume Béland. “This is a partnership of two great companies with a deep appreciation and love for the game of golf – in particular, putting and we look forward to seeing what we can accomplish together.”
To date, MSOP has run over 500 events and offered $1.2 million in cash and continues to push boundaries for the 2019 season. MSOP is bringing the Tour to new markets across North America, introducing a season-long ranking Race To Vegas and adding additional events to the Las Vegas Championships. The Legacy Golf Club with two 10,000-square-feet natural grass putting greens will once again hold the Championships taking place October 14-20, 2019 in Las Vegas.