Big Rock Sports is proud to announce Mark Harrison has agreed to join Big Rock Sports as director of merchandising for Canada. Harrison has spent his career with Canadian Tire Corporation, with the last six years in the Outdoor Recreation Category. He most recently served as the Lead Category Manager for Proshop and Fishing. Other roles included Category Manager for Automotive and Category Analyst in Home Products.
As part of the Senior Merchant Team, Harrison will be responsible for product selection, building of regional assortments and vendor management for all of Canada. While Harrison will have a specific focus on the Canadian market he will have the support of the entire Big Rock Sports Merchant Team.
“We are very excited to have Mark join our Big Rock Sports Merchant Team. We believe his knowledge of the industry as well as his understanding of the regionality and seasonality of the Canadian market will greatly help us as we continue to grow and expand our Canadian business. Mark’s broad understanding of the Canadian market will be a significant asset to independent dealers throughout Canada,” stated Ed Small, President and CEO of Big Rock Sports.
Harrison has a Bachelor of Commerce, Management Economics at the University of Guelph. Mark and his family will continue to reside in the Toronto, Ontario area.
Big Rock Sports, LLC is an outdoor sports wholesaler, service provider and business partner to the retail market. Big Rock Sports is international in scope, regional in focus and local in relationships. Big Rock Sports services over 15,000 retailers internationally with a direct sales force that represents over 1,200 manufacturers.
