Big Max, the European-based pushcart and golf bag manufacturer, appointed former Wilson global commercial director Doug Wright to lead U.S. operations.
Wright had a 27-year career at Wilson, during which he spent a decade heading global commercial operations from Chicago. His appointment represents a milestone for Big Max as it prepares to capitalize on growing opportunities in the U.S. market.
“Big Max’s dominance in the European market is based on quality and innovation, and that is the perfect foundation from which to build a brand,” said Wright upon the announcement of his appointment.
He added, “We have experienced significant growth over the last year, so I’m excited to drive that momentum and find new routes to bring these first-class products to more consumers. I can’t wait to apply my experience to the BIG MAX business and elevate it to the next level.”
Following the recent growth of the company’s U.S. direct-to-consumer business, the Big Max team at its Vienna headquarters felt that the time was right to invest in the omnichannel development of the business.
“Doug’s reputation in the U.S. industry is second to none. He has been integral in growing the Wilson brand, and his skills and experience are the perfect match for our U.S. business,” said Maxi Reiter, representative for the owner of Big Max. “We have the products, we have the infrastructure, and now we have the personnel to drive forward with our ambitions.”
Image courtesy Big Max
