Big 5 Sporting Goods Corporation has partnered with Yowza!!, a free mobile couponing application for PDAs to offer special savings opportunities direct to mobile phone users in the 12 western states where Big 5 Sporting Goods operates.
Millions of consumers use Yowza!! (www.getyowza.com) mobile coupons on the iPhone, iPod touch, Blackberry, Android or Palm Pre via the Where application.
“Throughout our 55-year history, we have provided consumers with tremendous values on quality merchandise,” said Steven G. Miller, the Company's Chairman, President and Chief Executive Officer. “The idea of offering additional convenience and savings directly to opted-in customers while they shop is a very exciting proposition for us. In September of this year, we entered the social media arena by launching sites on Facebook and Twitter, and now with Yowza!! we are advancing our digital marketing initiatives and look forward to providing great savings to millions of mobile couponing customers.”
