BH North America, a fitness equipment manufacturer based in Orange County, hired John Kipper as director of marketing and Shafiur Rahman as manager of customer service & support. Both Kipper and Rahman bring extensive fitness industry knowledge to BH North America, with more than twelve years of experience in commercial fitness equipment development, product management, marketing, and customer service.

Kipper, previously Manager of Services Marketing and Business Development at Star Trac, comes to BH North America with a background rooted in fitness equipment marketing and product management. While at Star Trac, Kipper most recently led marketing and growth opportunities within the Customer Services department and, from 2004 to 2008, directed development, launch, and product management activities as Product Manager of cardio products.

“John is a leader with a proven track record of successfully developing and marketing fitness equipment. I am delighted to welcome such a talented manager to BH North America,” said Steve Wilkins, BH North America’s President and CEO. “Adding John to our leadership team is indicative of BH North America’s strong commitment to the fitness industry and our network of dealers as well as our ability to attract some of the best and brightest talent in the fitness industry.”

“I had high regard for BH North America and their ability to consistently produce solid products at a rapid pace,” said Mr. Kipper. “I’m delighted to join the BH North America team at this exciting stage of the company’s growth.”

Rahman, previously Manager in the Customer Care department at Star Trac and early developer of Star Trac’s global resale inventory program, comes to BH North America with extensive experience in customer service, technical support, and operations management. Rahman’s expertise includes training and supervision of support and order fulfillment representatives.

“Shafiur’s knowledge in all aspects of call center management and ability to develop and implement policies and procedures will accelerate our continued efforts to provide the industry’s best customer service and dealer support,” said Wilkins. “Without a doubt, Shafiur is dedicated to highest levels of customer satisfaction.”

Rahman feels the same, saying, “To step in and drive the most important customer-facing aspects of BH North America’s business is an exciting opportunity that I’m thrilled to embrace.”