Beyond Yoga said it is deepening its presence in New York City with the opening of an immersive pop-up shop in Manhattan’s Flatiron District. Open now through early January 2027, the 2,300-square-foot destination is said to represent the brand’s most significant retail and community presence in the city to date.
“As one of Beyond Yoga’s largest e-commerce markets, New York has long been home to a highly engaged customer community,” the company said in a media release. “Building on the success of its week-long Club Beyond experience in 2024, the new pop-up brings the brand closer to its New York community through a dedicated physical retail presence.” The new pop-up is located on Fifth Avenue at 16th Street.
“Designed to evolve throughout the fall and holiday seasons, the pop-up will offer a rotating lineup of products, exclusive merchandise, and special experiences,” the company said.
“New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga,” said Nancy Green, CEO, Beyond Yoga. “This pop-up allows our New York customers to experience the breadth of the brand in person, from discovering our latest collections and innovations to connecting with us through locally relevant experiences. We’re excited to build on the relationship we’ve established with this community online and create a more personal, localized expression of Beyond Yoga in one of our most important markets.”
There company said Beyond Yoga’s expanded presence in New York comes as the brand continues to build momentum across product categories, retail, and community. The brand delivered consecutive double-digit year-over-year growth for the first half of 2026 on both a reported and organic basis.
Beyond Yoga, founded in 2005 and owned by Levi Strauss, & Co. since 2021, recently opened stores in Manhattan Beach, California, and Scottsdale, Arizona, with additional locations planned for Denver, Colorado, and San Clemente, California, later this year. The brand also has over 1,218 wholesale accounts across the U.S. and international markets and continues to strengthen its market presence through an expanding brick-and-mortar footprint nationwide.
Image courtesy Beyond Yoga/Levi Strauss & Co.
