Beyond Coastal sun care products and outdoor accessory brand Chums, the leading outdoor accessory brand have hired Verde PR & Consulting as the agency of record for the two brands effective immediately.


Verde will handle public relations support for both the Beyond Coastal and Chums brands in the outdoor, snowsports, bike, surf and health and wellness markets. Additionally, Verde will support the Chums/Beyond Coastal marketing and branding efforts and spearhead the brands’ new media presence going forward.


Chums now incorporates the Chisco accessory brand and purchased Beyond Coastal in early 2008.