Best Buy announced the national rollout of health and fitness products at its 600 Best Buy stores across the country. Items include heart rate monitoring watches, pedometers, special MP3 players, earbuds, headphones, yoga mats, scales and blood pressure monitors from manufacturers such as Gaiam, GoFit, H2O Audio, MIO, Polar, Sportline and Yurbuds.


A 30-foot-long in-store health and fitness presentation area also enables consumers to sample many of these devices before they buy. The rollout follows a pilot program tested in 40 stores for the past year.
“We were encouraged by the enthusiastic response we saw from our customers during the initial pilot of these health and fitness products,” said Chris Koller, vice president of the Portable Electronics Solutions Group at Best Buy.

 

“The whole category of Health and Fitness has really evolved in the last several years to truly take advantage of our connected world offering with personalized experiences that can help keep consumers motivated and easily track their workout progress. With the nationwide rollout, we aim to arm our consumers with the latest tools available for enhancing their fitness conditioning, while also providing the technical support needed to keep them on track to meet their goals.”


This marks Best Buy's second push into fitness. In 2005, Best Buy introduced a concept called eq-life, which combined health, wellness and technology. The stores were aimed mostly at female customers 35 and older, and had a range of offerings, from hairstyling to fitness equipment and blood-pressure monitors. It opened four stand-alone eq-life stores but was eventually shuttered.