Hi-Tec Sports USA appointed Bill Berta to the position of Senior VP of Sales. This is a homecoming of sorts for Berta, who previously worked in the role of Hi-Tec National Sales Manager from 1990-1995.

Most recently, Bill Berta was General Manager of Columbia Footwear. In his 4 ½ years with Columbia, Berta played a key role in growing global footwear sales from $3.5M to nearly $200M, and supervised the acquisition and re-launch of the Sorrell brand.

Paul Brooks, President & CEO, has great confidence that Bill’s addition will facilitate new sales growth. “Bill’s experience, knowledge and reputation will help us take our business to the next level in terms of managing our sales force and forming stronger relationships with our key accounts.”

Bill Berta commented on the brand’s potential. “I have always loved the outdoor industry, and viewed Hi-Tec as a one of the leading authentic, lightweight hiking brands in the market. With a more focused effort on product and distribution, Hi-Tec has the potential to be one of the predominant outdoor footwear companies in the US.”