Belk plans to open two new stores in Frisco, TX and Wesley Chapel, FL, this December, debuting its smaller Belk Market concept.
A curated collection of national and private-label brands will be available in each of the smaller footprint stores, with an emphasis on frequent deliveries of new brands and styles tailored to the communities the stores serve.
“We know our customers come to us for the brands and products they trust, and we’re always looking for new ways to match our shoppers’ needs,” said Don Hendricks, CEO at Belk. “At the Belk Market, customers will enjoy an easy-to-shop layout, fresh new merchandise and the value and quality they’ve come to expect from us. We’re thrilled to introduce this new store format to the Frisco and Wesley Chapel communities just in time for the holidays.”
The new Belk Market stores will open at The Grove at Wesley Chapel, Florida and The Centre at Preston Ridge in Frisco, Texas. Official store openings are planned for December 13.
Image courtesy Belk
