Bearpaw Footwear has retained Asylum Public Relations as its PR agency.
“We are excited for the opportunities Asylum Public Relations extensive experience will provide for us as we work to build stronger brand recognition for Bearpaw this year,” said Randy McKinley, Vice President of Sales & Marketing for Bearpaw Footwear. “Their relationships with key members of the media reach beyond the outdoor market, allowing us to reach more consumers while building our reputation as a leading lifestyle footwear company.”
Bearpaw noted that many celebrities are wearing the brand. Dancing with the Stars Karina Smirnoff has designed a boot for the company, and more national attention was received in the last few weeks, compliments of the reality show star “Snooki” from the Jersey Shore. She has been spotted several times around Italy sporting furry Bearpaw boots.
McKinley said. “From Dancing with the Stars” Karina Smirnoff who created her own boot for our new line to the Jersey Shore, we are building quite a name for ourselves, and we are thrilled to bring Asylum on board to help us capitalize on these opportunities and expand our business even further.”
Bearpaw also noted that it is introducing several new lines for the fall and winter 2011 season, including new Savvy, Up Country and All-Weather collections. The company is also expanding its line for children with more styles and sizes.
For more information please visit www.bearpawshoes.com.
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