BBB Cycling, headquartered in the Netherlands, has tapped HLC (Hawley-Lambert Company) as its exclusive Canadian distributor for its full range of cycling products.
BBB Cycling designs and manufactures over 17,000 SKUs for climbing, gravel riding, racing, touring, and mountain biking enthusiasts worldwide, including parts, clothing, accessories, and tools.
HLC offers over 17,000 SKUs from more than 110 brands and serves a network of over 5,500 independent bike shops across North America.
BBB Cycling said it “works with one exclusive distributor in each market to deliver a consistent strategy, local expertise and direct communication with dealers.”
“The partnership between BBB Cycling and HLC will create a stable foundation for growth. Dealers will benefit from clear processes, dependable supply and HLC’s proven distribution strength,” continued BBB Cycling in a media release.
Image courtesy BBB Cycling
