Bass Pro Shops plans to open its large format store in the Empire State.

“Placing our new store at this highly visible location near the New York State Thruway will allow us to bring Bass Pro Shops low prices and famous friendly, expert service to better serve the region's sportsmen, women as well as the many visitors to this area each year,” said Johnny Morris, founder of Bass Pro Shops. “This retail attraction will be a tribute to the great sporting tradition and heritage of the region and a celebration of the sporting men and women of New York.”

Centrally located between the Buffalo and Syracuse markets, Victor is part of the Rochester, N.Y. Metropolitan Statistical Area (MSA) which is the third largest metro area in New York. According to the 2010 census, the six-county area has a combined population of more than a million people.

New York ranks third in overall participation in hunting and fishing with nearly two million people enjoying fishing and hunting. The new store will be located on the southern banks of Lake Ontario and at the western end of the Fingerlakes region.   More than 90,000 vehicles will pass by the new Bass Pro Shops Outdoor World store each day enroute to the area's many outdoor opportunities.

“From the earliest stages of our vision for Fishers Ridge, we knew we were ideally positioned to attract best in class destination brands that entertain and excite visitors to the Finger Lakes Region,” said John DiMarco II, president of the DiMarco Group. “Bass Prop Shops is precisely the type of attraction that will exemplify our vision for Fishers Ridge.

“Bass Pro Shops founder, Johnny Morris, insists on first class in every aspect of their operations, they support national and local conservation efforts, generously give back to the community, and will be a catalyst for other business to join Fishers Ridge.”

“Leading off the development of Fishers Ridge with such an outstanding, award-winning retailer as Bass Pro Shops sets the bar very high for what everyone can expect to see here,” said William Durdel, president of Baldwin Real Estate Corp. “This flagship store will feel more like a museum/art gallery and serve as a center for conservation education and family fun.

“Representing the DiMarco Group in lease negotiations with Bass Pro Shops was an absolute pleasure. From the top down, everyone in the Bass Pro Shops organization takes great pride in their professionalism and creativity, which will be very apparent in the outstanding experience they will provide at this location.”

The Ontario County Industrial Development Agency applauds this investment in the community.

“On behalf of the Ontario County Industrial Development Agency, we look forward to working with the DiMarco Group in developing a public\private partnership that will facilitate the Fishers Ridge planned development,” said Mike Manikowski OCIDA executive director. “This transformative project will provide Ontario County and our region with a significant high-quality, mixed-use development of signature retail, hospitality, conference, high technology office and quality housing for our skilled workforce.

“We are excited to learn that Bass Pro Shops is planning a flagship Outdoor World store for Fishers Ridge. This flagship store will create high-quality permanent jobs, significant sales tax revenue and a tourism destination that will strengthen the county and regional economy.”