Barre3, a global fitness and wellness company, has expanded into South America with its first franchise agreement in Chile. The brand, which boasts over 200 studios across the U.S., Canada and the Philippines, has partnered with Claudia Dienemann and Romina Rodríguez, two Chilean entrepreneurs with extensive experience in leadership and movement, to establish the location in Santiago, slated to open in February 2026.
The boutique fitness company was founded in Portland, OR, in 2008 by Sadie and Chris Lincoln, and comprises a female-owned franchisee network.
Dienemann, founder of an HR firm, brings 15-plus years of executive and global talent experience with a deep commitment to women’s leadership and empowerment. Rodríguez, a movement educator and theatre director from Chile, brings two decades of international experience that will “tap into the growing worldwide demand for mindful, low-impact fitness,” said the company in a media release.
“This is an incredibly exciting moment for Barre3,” said Emerald Lopez, president of Barre3. “We’re not only expanding geographically — we’re bringing our unique approach to mindful movement and body empowerment to a market that deeply values wellness and community. In Claudia and Romina, we’ve found visionary partners whose values are perfectly aligned with ours. Their expertise and passion will help us grow a meaningful and lasting barre3 presence in Chile.”
Image courtesy Barre3
