Balega International named Ashley Kelso as account marketing coordinator. In this newly created position, Ms. Kelso will spearhead Balega’s efforts on sales and marketing initiatives that spread the Balega message throughout the United States. She will work with both retailers and local sales representatives on events and promotions, and will help develop and implement Balega’s unique and innovative marketing strategies.

Ms. Kelso comes to Balega from the independent retail environment. During the past seven years she worked in sales and management roles for some of Pennsylvania’s finest running stores. She is a recent graduate of Albright College in Reading, PA.

According to Balega’s Head of Sales, Chris Bevin, “Ashley’s strong retail experience along with her enthusiasm and drive make her a perfect addition to the Balega team.”