Baffin, Ltd. has promoted Jessica Liut to VP of marketing. The company said her promotion represents “deserved recognition of her leadership and a strategic reinforcement of Baffin’s ongoing focus on brand growth, market expansion and enhanced integration across commercial teams.”
“Since joining Baffin in 2020, Jessica has played a pivotal role in advancing brand visibility and fostering meaningful connections with consumers, while deepening support for wholesale and retail partners,” the company said in a media release. “She has guided marketing efforts through a period of significant evolution, strengthening Baffin’s position in Canada and internationally.”
Most recently, Liut served as director of marketing for Baffin. She will continue to lead Baffin’s marketing and e-commerce departments, while also overseeing customer experience.
“I am thrilled to name Jessica as vice president of marketing,” offered Mark Hubner, SVP at Baffin. “Jessica has proven herself a dynamic leader, whose ability to balance creative vision with commercial strategy has elevated Baffin’s standing across every channel. She is also a champion of culture and citizenship within our organization — a people-first leader whose adaptability and authenticity inspire those around her.”
Liut shared her thoughts, “For the last five years, I have had the privilege of helping tell Baffin’s story — one rooted in innovation, community and adventure. Each milestone has been part of an incredible journey, and every experience has strengthened my belief in what makes this company so special,” said Liut. “I’m honored to take on this new responsibility and am excited for the next chapter, as we continue creating moments that matter and sparking exploration.”
Images courtesy Baffin/LinkedIn
