Backcountry.com has recently launched Explore a new, community-driven adventure journal dedicated to everything from gear tips to trip reports and colorful cultural commentary about outdoor activities. Accessed by the Explore tab on the homepage, this entire space on backcountry.com is devoted to bringing its consumers closer to the outdoors through the eyes and words of its knowledgeable Gearheads, athletes, and community.
In conjunction with Explore, Backcountry.com also introduced a new monthly newsletter, The Beacon, which features a selection of choice stories from Explore.
These new content platforms allow Gearheads, athletes, and other members of the outdoor community to share adventurous stories, supply training tips, and offer expert gear advice with you, as well as their personal experiences with fear, dedication, defeat, and elation.
“As we continue to grow our community, Explore is the perfect portal for us to tell amazing stories, offer gear advice, and enhance our customer experience by supplying one more element that shares the culture of our brand,” said Adrian Montgomery, Director of Brand Marketing at Backcountry.com. “By curating all this diverse, inspiring content on Explore and in The Beacon we’re engaging with our audience on a level that bridges beyond a retail interaction. Our customers expect more than sales pitches and regurgitated vendor content, we get that and here is our answer.”
