Horny Toad appointed Backbone Media to manage its public relations, including all media communications and consulting on brand strategy promoting Horny Toad’s apparel line and social media initiatives.


 

“Backbone Media genuinely understands our brand and our audience,” said Horny Toad marketing manager, Blair Brown. “We are excited about this partnership as we sincerely see Backbone as an integral part of our team. We have no doubt that they can and will gain the exposure we need for continued success.”

 

“Horny Toad is an ethos-driven brand that represents optimistic character traits in daily life,” says Backbone Media partner Nate Simmons. “We partnered with Horny Toad during the early years, so we have a deep understanding of where the brand has been and look forward to working with the team to achieve new goals and aspirations.”


Backbone Media specializes in the active lifestyle marketplace. Offering integrated media buying and planning, public relations and social media services, Backbone represents over 35 category-leading brands from its offices in Carbondale, Colorado and Jackson, Wyoming.