Backbone Media, LLC promoted Laura Patten to the newly created position of associate media director.

“Laura has been instrumental in the growth of our media department,” says Backbone Media partner and media director, Greg Williams. “As associate director, Laura will be able to provide more support to all staff and clients, lending her expertise in media plan development and execution. Her proven track record makes her an excellent candidate for this position and we are very excited the department is evolving to such a degree to be able to offer her a promotion.”

Backbone’s 11-person media department plans and purchases over $20 million in media across all mediums: digital, social, out-of-home, broadcast, and print. Backbone handles the media for a broad portfolio of clients that includes New Belgium Brewing, Eddie Bauer, Black Diamond, Telluride, Sun Valley and many more.

“I am excited to have the opportunity to help lead our team,” says Patten. “We have a strong department and I couldn’t be more thrilled to be a part of such a fantastic organization. My goal as Associate Media Director will be to build on our successes, helping clients use data to make the best possible media and advertising decisions. “