Backbone Media announces the addition of four new members to its media and PR team: Alex Aufmann, media planner; Erin Rolston, design coordinator; David Demartini, media coordinator and Carl Johnson, PR account coordinator. This addition brings the total number of employees to 29, more than doubling the company’s size in the last three years.
“We are a grassroots company that thinks big,” says Nate Simmons, Backbone Media partner. “Even during recent tough economic times, we have delivered value and a solid ROI to our clients, many of which have seen significant growth in the past several years. As a result, we continue to reinvest in our own business and hire talented individuals.”
Alex Aufmann joins Backbone with experience working in digital media sales at Outside Magazine as well as in the sales and events department for the Aspen Skiing Company. Erin Rolston is a recent graduate of the University of Maryland with a degree in fine art and graphic design. David Demartini joins the team with a degree in economics from Pepperdine University. Carl Johnson found his way to Backbone after working in Aspen for several years following his graduation from Gustavus Adolphus College.
Backbone specializes in the active lifestyle market and has expanded its focus to include adventure travel and tourism. The agency has recently added new clients including the Santa Catalina Island Company, the Winter Teva Mountain Games, SylvanSport GO, the Westin Snowmass Resort and the Wildwood Snowmass.
“As the agency grows, Backbone continues to stay true to its roots by deepening relationships with long standing clients while expanding with active brands that have great stories to tell,” summarizes Nate Simmons. “With the new hires we are adding bandwidth and acumen on the digital side of media with Alex and David, creative resources with Erin and public relations support with Carl.”
About Backbone Media Founded in 1998, with offices in Carbondale, Colo., and Jackson, Wyo., Backbone Media is a progressive media and PR agency specializing in the active lifestyle, outdoor, travel and technology marketplaces, representing over 35 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit www.backbonemedia.net.
