Backbone Media has hired Greg Williams to meet growing demand for PR in the outdoor, fitness and lifestyle markets. Williams, formerly the Advertising Director at Climbing magazine, has joined the team to work closely with Polartec and to support a burgeoning media buying division.
“Backbone's role has expanded with Polartec and adding Greg's skill set proves timely. His contacts in the mainstream media as well as the outdoor industry will be invaluable in his PR and joint marketing efforts with
Polartec,” states Backbone Partner Nate Simmons, who continues, “Greg brings a high level of business acumen that will be incredibly useful to Backbone Media and our clients.”
Prior to his time at Climbing, Williams served as Admission Director at the
Colorado Rocky Mountain School. He also founded the legendary Philadelphia
Rock Gym. Williams resides in Carbondale with his wife Carolyn and daughter
Sage. Greg is an overzealous rock and ice climber, mountain biker,
backcountry skier and basketball junky. Greg can be reached at
Greg@backbonemedia.net.
