Backbone Media has been selected by Lunabrite, Inc. of Mountain Lakes, New Jersey to launch Lunabrite Light Technology to the architectural, marine, outdoor recreation, and pet markets.

Tarlton stated, “We have retained Backbone Media to help our company elevate the visibility of our brand. Backbone was a natural choice because they have many years of experience building ingredient brands within the outdoor and lifestyle markets. With all its possibilities for use, we want Lunabrite to become a familiar resource for designers everywhere.”