Author: VBC

Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador team represents a shift for […]

5% of all online orders made over the Thanksgiving Holiday will benefit the company’s Go grants program

The man who has hand-painted over 300 ski resort trail maps honored for his life-long contribution to the sport; Niehues also is embarking on a national tour to support his new coffee table book The Man Behind the Maps.

The Wander Collection features cycling tights, tanks and studio bike shoes.

Proof that even the next level has a next level, now in luxurious Merino wool.

Bend, OR, October 17, 2019 – The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in collaboration with the Deschutes Trails Coalition to help […]

With over 200 art-quality prints of storied ski resorts and mountains worldwide.

New designs leave status quo behind with perfect balance between function and fashion.

Cold, Rain, Sweat or Tears: the new road collection promises to keep you in the saddle all-year long.

The Conservation Alliance was excited to return to Michigan for its second annual Backyard Collective event in Grand Rapids on Tuesday, August 20. The stewardship project drew 60 volunteers from five member companies, two conservation partners, and two local non-profits. The volunteers worked in collaboration with Grand Rapids Whitewater and Grand Rapids Parks & Recreation […]