Kit Crawford and Gary Erickson, the owners of Clif Bar & Company and LUNA Bar, announce the launch of LUNA Sport LLC, a startup company dedicated to producing high-end women's cycling and athletic wear…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
New Balance to Launch Boston Marathon Marketing Blitz
New Balance will debut an integrated 'Run Faster Boston' marketing campaign this April to coincide with the 114th running of the Boston Marathon on April 19th. The imagery highlights popular Boston landmarks and provides a sneak peek of the New
Golfsmith Opens First Kansas City Store
Golfsmith International Holdings, Inc. announced that it has opened its first store in the Kansas City area…
Cherokee’s Q4 Revenues Climb 17%
Cherokee Inc., the licensor of the Cherokee, Sideout, Carole Little brands, reported revenues for the fourth quarter of Fiscal 2010 totaled $7.6 million, up from $6.1 million a year ago…
Simple Shoes Launches Biodegradable Footwear
Simple Shoes, a division of Deckers Outdoor Corporation, celebrates Earth Day 2010 with its BIO.D Footwear Collection…
Golfsmith Relaunches McGregor Golf
Golfsmith is introducing a MacGregor Golf line of drivers, irons, wedges, putters and accessories for both avid and recreational golfers. The retailer acquired the brand last May…
Brooks Partners with Biomechanics Researchers
Brooks Sports, Inc. announced partnerships with Prof. Dr. Gert-Peter Bruggemann and Prof. Dr. Joseph Hamill, two of the world's leading running biomechanics researchers. Both Hamill and Bruggemann will join forces with Brooks' award-winning foot
Perry Ellis Names Chief Marketing Officer
Brett Dean has joined Perry Ellis International as chief marketing officer. He was most recently with Abercrombie & Fitch, where he served as senior director, of brand marketing and public relations…
JD Sports Sees 2.5% Comp Gain in 2009
JD Sports has posted a rise in group profit before tax and exceptional items of 26% to 67.4 million pounds ($92 million) in its year ended Jan. 30, up from 53.6 million pounds ($81.4 million) the prior year. Total revenue increased 14.7% to 769.8 million
Asics Launches Live Running Cast
ASICS launches its first ever 'Live Running Casting' that took place at the 2010 Paris Marathon. Held on April 11, over 1,500 women, or 25% of the marathon's female runners, registered to take part in this unique event. ASICS' 'Li
Life Fitness President Resigns
Brunswick Corp. said that John Stransky has resigned as president of its Life Fitness gym equipment business effective immediately…
AFIRM Announces Research Package Benefit
AFIRM, the Association of Fitness Industry Retailers & Manufacturers, announced its research package benefit for member companies. The program will deliver up to eight reports annually…
Quiksilver Sells Raisins Swim Brands
Quiksilver Inc. agreed to sell its Raisins portfolio of swim brands to AOM Holdings, LLC. The brands, which Quiksilver has operated since 1994, include Raisins, Raisins Girls, Leilani, Island Soul an Island Escape…
March Retail Sales Stronger Than Anticipated
According to the National Retail Federation, March retail industry sales (which exclude automobiles, gas stations, and restaurants) increased 0.9% seasonally adjusted over February and 5.7% unadjusted year-over-year. The better-than-expected results were
Rocket Dog Names VP, Marketing
Kim Dresser , former vice president of global communications and PR for DC Shoes, has been hired as vice president of marketing with California-based juniors footwear brand Rocket Dog. Dresser has more than 15 years of experience in lifestyle marketing w
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal