Author: Teddy Lyman

Sneak peek at 2020 annual ski and snowboard film available everywhere

Climb community embraces collaboration between Evolv Athlete Ashima Shiraishi and Los Angeles fashion brand Brain Dead

Park City, UT, July 14, 2020 – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion.  Hosted by celebrated television commentator and journalist Selema Masekela, the […]

By 686 Founder, SIA Board Member and USC Professor, Michael Akira West

Revolutionary bag honored with Peak Gear Award For 2020

From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway.

Park City, UT, Boulder, CO, Lakewood, CO, May 13, 2020 – Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress […]

California company offers safe, secure connections for retailers amid pandemic

Film From Teton Gravity Research (TGR) and HBO Honored For Promotion, Camera Work

Lightweight jacket offers protection, packability for all adventurers