REI Launches First TV Advertising Campaign

REI has launched two commercials in eight cities, marking its first foray into TV advertising. The 30-second commercials, filmed in British Columbia in partnership with BBDO Atlanta, are called “Tree” and “Fine Dining” and are estimated to reach 30 millio

Gander Mtn. Q3 Sales Rise 2.5%

Gander Mountain Company reported consolidated sales for the third quarter ended Oct. 31 were $276.6 million compared to consolidated sales of $269.9 million for the third quarter of fiscal 2008, a 2.5% increase…

Most Major Retailers Plan Flat Holiday Ad Spending

More than half (55%) of national retailers say that their 2009 advertising budget is flat this holiday season, up from 43% in 2008, according to a study conducted by BDO Seidman, LLP. The study also found that 76% of retailers using social marketing will

Head Names Wintersports Product Manager

Head USA has announced that Andrew Couperthwait has been named Wintersports Product Manager. Andrew will be responsible for ensuring that Head delivers the best performing products to its network of retail, resort, and rental partners across the country.

Timberland Signs Pact to Enter Indian Market

The Timberland Company announced an exclusive partnership with Reliance Brands Ltd, a part of Reliance Industries, to distribute Timberland footwear and apparel in the Indian market for the first time, according to multiple Indian news websites…