Xterra Fitness has become a national supporter of the American Hearth Association’s Life Is Why We Give™ campaign.
Author: sportsoneauthor
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Retail Jobs Increased By Over 11,000 In January
Retail industry employment increased by 11,100 jobs in January over December, the National Retail Federation said.
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.
Softstar Develops Limited Edition Olympics Shoe
Softstar Shoes has recently released a Limited Edition Olympics shoe to bring out the inner champion in us all.
Burton U.S. Open Snowboarding Championships Return To Vail March 5 – 10
Burton Snowboards announced the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018.
Johnson Outdoors Buoyed By Strength In Fishing And Diving
On a conference call with analysts, Helen Johnson-Leipold, CEO, said both its Fishing and Diving segment are benefitting from successful innovations. The Camping and Watercraft Recreation segment “continue to be very challenging” and are being impacted by constrained inventories in the marketplace.
Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.
Deckers Brands Q3 Blasts Past Guidance
Ugg’s 4.3 percent revenue gain was aided by chilly December weather that drove re-orders, store rationalization and enhanced segmentation, and the successful opening up of Macy’s, Amazon and Footaction. Hoka’s sales jumped 65.7 percent and benefited from its expansion into the stability category.
Nordica Promachine… the Family Is Complete
SGB sat down with Sam Beck, Director of Marketing and Communications for the Nordica Group, at ORWM 2018 for a closer look at the brand’s newest powerhouse ski boot, the ProMachine.
GoPro Sets Six-Point Sales Revival Plan
Wrapping up a disappointing holiday campaign, GoPro reported fourth-quarter results that came in even below a severe downward revision given only on January 8. But management said a move to lower prices in early December had boosted sell-throughs and listed six priorities for 2018 designed to build on that traction.
Oakley Prizm React: One Goggle Is All You Need
Oakley Prizm React offers the versatility of three lens tint settings in one goggle.
Boardriders Provides Statement On Pierre Agnes
Boardriders Inc. issued a statement following the move by French authorities on Wednesday to call off a two-day search and rescue operation for Pierre Agnes, the CEO of Boardriders Inc. Agnes’ boat boat was found empty, washed up on a beach in south-west France.
Johnson Outdoors Operating Profits Leap In Q1
Johnson Outdoors delivered significant improvement in operating profits in its first quarter ended December 29. Revenues grew 24 percent on strength in its Fishing and Diving segments.
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