Seirus announced it had added new sales representation in the Northwest And Tahoe.
Author: SGB Media
NSGA Appoints New Board Members
The National Sporting Goods Association (NSGA) appointed Bob Fawley, Capital Varsity Sports and Gordon Geiger, Geiger’s, to its Board of Directors.

SportsEngine Forms Partnership With Online Sporting Goods Marketplace, SidelineSwap
SportsEngine, Inc., an NBC Sports company, has formed a partnership with SidelineSwap, the online direct-to-consumer marketplace for new and used sporting goods.

Rally House Opens First Store In Iowa
Rally House is expanding to Iowa and opening its first store in West Des Moines.

Crocs Files Complaint Over Trademark-Infringing Products
Crocs Inc. has filed a complaint with the United States International Trade Commission (ITC) seeking an investigation of unlawfully imported shoes into the United States in violation of its registered trademarks.

Self Esteem Brands Acquires Digital Nutrition Coaching Brand
Self Esteem Brands (SEB), the parent company of Anytime Fitness, The Bar Method, Basecamp Fitness, and Waxing the City, has acquired Stronger U Nutrition, a digital, personalized nutrition-based health coaching service brand, for an undisclosed amount.
Skechers Signs Second Soccer Endorsee
Skechers signed Michael Ballack, one of Germany’s top-scoring midfielders, to an endorsement deal.

Allied Cycle Works Launches Echo
Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. The bike delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, changing the […]
Aetrex 3DFit Foot Scanning Technology Available To All Retailers
Aetrex Worldwide, Inc. (Aetrex), announced its Albert 3DFit foot scanner is available for all retailers. This scanner can calculate a customer’s 3D foot measurements in less than 10 seconds with an accuracy up to 1 millimeter. It features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes […]

Isbjorn Of Sweden Pilots Live Video Shopping In Europe
Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]
Chaco Collaborates With Thomas Rhett On S21 Collection
Chaco Footwear partnered with country music artist Thomas Rhett on its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to Rhett’s […]
GOA Offers Switchback Data Tool To Members
Grassroots Outdoor Alliance, GOA, announced its Switchback data tool is available to its membership. Developed in partnership with PivotPoint Retail, the platform provides business performance and inventory insights using real-time anonymized data-sharing whereby store managers and buyers can see what inventory to stock, sell and markdown. “The single biggest factor in the successful growth of […]
Diamondback Announces Demo Partnership With LOGE Camps
Diamondback Bicycles announced a new demo partnership with LOGE Camps. Beginning Summer 2021, Diamondback will offer its Division 1, Atroz 2 and Release 29 1 at select LOGE Camps in the U.S. “LOGE Camps was designed to provide easy access to all the outdoor spaces we know and love,” said Gavin Burns, head of business development, […]
Kahtoola Launches RENAgaiter For Hiking Beyond The Trail
Kahtoola announced the launch of its latest gaiter, the RENAgaiter, available at retail spring 2022. “Getting outside in nature is critical for personal wellbeing and gear that offers you the freedom to safely explore beyond the beaten path is priceless,” said Danny Giovale, founder, Kahtoola. “Our RENAgaiter has the potential to become the most trusted, […]

Weyco Acquires Forsake Brand
Weyco Group Inc. announced that it had acquired substantially all of the operating assets and certain liabilities of Forsake, Inc., a distributor of outdoor footwear. Forsake will join Bogs in forming Weyco Group’s outdoor division, headquartered in Portland, OR.