According to the National Marine Manufacturers Association (NMMA), the boating industry is booming with demand at an all-time high as Americans plan for a summer on the water. The outlook comes as the pandemic propelled interest in outdoor recreation activities including boating last year.
Author: SGB Media

Giro Announces Marketing Hires
Giro Sport Design announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as brand manager, Giro Bike while Eric Richter moves into a new role as Bell, Blackburn & Giro commercialization manager.

Big Agnes Hires Representation For Southwest
Big Agnes Inc. announced that Sespe Group would represent the brand in the Southwest, which includes Arizona, California, Hawaii, and Nevada, effective immediately. Based in California, the Sespe Group also represents Petzl, Scarpa, Cotopaxi, and Outdoor Research in the outdoor space. “The Southwest territory is a critical market for Big Agnes, with large population centers […]

Academy Sports Sees Healthy Margin Drivers Post-Pandemic
At the Evercore ISI Consumer & Retail Summit, Academy Sports and Outdoors’ top executives discussed not only the healthier prospects for sales coming out of the pandemic but margins as well.

Life Fitness And Pear Sports Formalize Strategic Partnership
Life Fitness announced a strategic partnership with Pear Sports, a provider of digital coaching technology.

Dearfoams Appoints President
Dearfoams announced Jocelyn Thornton as its new brand president. The hiring comes as Dearfoams, best known for its slippers, is moving into multi-category segments including home, sleepwear and socks, and is expanding within the comfort shoe category.

ATTA Releases Results From Adventure Accommodations Survey
The Adventure Travel Trade Association surveyed adventure accommodations worldwide between February and April 2021 to learn more about outfitters’ current business status and outlook as the travel industry recovers from the pandemic.

Eliel and Co. Appoints Senior Executives
Eliel and Co., parent company of advanced technical apparel brands Eliel Cycling and endurance brand, Wattie Ink., has hired a third key executive to round out its senior leadership team.

7mesh Apparel Sets New Representation
7mesh Apparel has appointed two agencies to represent the company and has added a third to expand its territory across the U.S.—Canadian border.

RYU Apparel Sets Goal To Reach $50M In Annual Revenues In 2025
In a mid-year update to shareholders and investors, Rob Blair, COO, RYU Apparel Inc., said the company had set a $50 million net revenue target by 2025. The Vancouver-baed athletic apparel brand intends to reach an operating ratio of more than 35 percent and more than $15 million in EBITDA.

Authentic Brands Group Appoints President Of EMEA
Authentic Brands Group (ABG) announced that Henry Stupp, former CEO, Apex Global Brands, had joined the company as president of Europe, Middle East and Africa (EMEA).

Off-Price Concept To Open In Former Lord & Taylor Locations
Hilco Global announced that its Hilco Retail Solutions platform, in a joint venture with Gordon Brothers, has been working with HBC to launch Shopper’s Find, a new retailer that is opening in former Lord & Taylor locations.

May Retail Sales Continue At Near-Record Levels
Retail sales remained at elevated levels in May despite month-to-month fluctuations that masked near-record performance, the National Retail Federation said. Sporting goods stores were down 0.8 percent month-over-month seasonally adjusted but up 40.9 percent unadjusted year-over-year.

OIA Announces Board Of Director Election Results
The Outdoor Industry Association (OIA) Board of Directors annual election ended on May 28, 2021, with the Association’s membership electing two new and three returning Board members.

Saucony Releases Updated Endorphin Collection; Introduces New Endorphin Trail
Saucony announced that its Endorphin collection, with the addition of the new Endorphin Trail, is back. The latest iteration of the collection takes the brand’s signature Speedroll Technology off-road for the first time with the Endorphin Trail. With a fine-tuned fit, enhanced heel support, and Saucony’s ultralight PwrRun PB cushioning, the collection offers secure, efficient […]