USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.
Author: SGB Media
BD-Capital Invests In SportPursuit
SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.
Smith & Wesson’s Fourth-Quarter Sales Climb 67 Percent
Smith & Wesson Brands Inc. reported sales rose 67.3 percent in the fourth quarter and 100.0 percent in the year.
The Beachbody Company Leads Investment In Feed Media Group
The Beachbody Company Group, LLC announced it made a strategic minority investment in Feed Media Group, the company behind Feed.fm, the B2B music licensing subscription service.
Birkenstock Names New Managing Director For Europe
Birkenstock appointed Nico Bouyakhf as managing director for Europe. He will be responsible for the region across all sales channels, including direct-to-consumer.
MSU Announces Partnership With Simms
Montana State University announced a partnership with Simms on a new line of fishing apparel under the university’s Trout U brand.
Magpul Industries Plans Junk Bond Debut
Magpul Industries Corp., a maker of high-capacity magazines and other military-style rifle equipment, plans to sell its first junk-bond offering.
Brunton S22 Collection Includes Instruments For Field Professionals
Brunton announced new and updated products for Spring 2022 specific to search and rescue, geology, forestry, and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of the Brunton consumer group. The new accessories and updated transit options for 2022 are a direct reflection of our commitment to […]
Booking Pace Declines For Southeast Resort Destinations; Rates And Revenue Continue To Soar
At the halfway point of the summer season for resort destinations in Florida, coastal Georgia and South Carolina, the year-over-year booking pace has decreased when compared to last year’s robust summer, but overall results remain strong, according to the latest report from DestiMetrics, a division of Inntopia.
Dynamic Brands Makes Accounting Hires
Dynamic Brands, the golf accessories firm, introduced new hires to its corporate headquarters in Richmond, VA.
Decathlon To Open First Store In Western Canada
Decathlon, the largest sporting goods chain in the world, is expanding to Western Canada with its first store in Calgary.
Nike Extends Contract With Air Force
The United States Air Force Academy and Nike have agreed to a three-year contract extension through May 31, 2024.
Helinox Introduces Tactical Collection
Helinox released its Tactical Collection timed with the release of its Tactical Field Office, shown below. The Tactical Collection is a rugged, utilitarian line of products, shown lead photo, designed to meet the needs of outdoor enthusiasts. Each piece integrates carry options and storage. The flagship of the collection is the Tactical Field Office, a […]
Helinox Introduces Multi-Use Field Office
Helinox released its Tactical Field Office offering a mobile work surface with built-in carry features. The equipment allows customers to set up a mobile workspace—for work or recreation—that is light and durable. The Tactical Field Office weighs under five pounds. Being modular, it can be set up as a single unit with the table attached […]
Cameron Smith To Wear Original Penguin’s S21 Collection At U.S. Open
Original Penguin Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would wear its Spring 2021 collection at the U.S. Open, June 17-20 at Torrey Pines Golf Course. Smith will be shown wearing performance polos featuring a mix of vibrant stripes, solids and whimsical prints. Complementing the polos […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal