Victoria’s Secret invested $18 million for a minority stake in Venice, CA beachwear brand Frankies Bikinis.
Author: SGB Media
Dyrt Report: New Campers Are Increasingly More Diverse
The Dyrt, an app for camping, found that 40 percent of the people who went camping for the first time in 2021 identified as Black, Indigenous, and People of Color, up from just 23 percent in 2018.

Rossignol Group Announces Strong Rebound Year For 2021/22
Following a challenging 2020/21 winter season, the Rossignol Group reported it recorded a strong rebound for winter 2022 with 28 percent growth across its brand portfolio.
U.S. Reinstates 352 Product Exclusions From China Tariffs
The U.S. Trade Representative’s office (USTR) has reinstated 352 of the 549 eligible exemptions from U.S. “Section 301” tariffs on Chinese imports.

U.S. Golf Rounds Played Climb 13 Percent In February
According to Golf Datatech, U.S. rounds of golf played rose 13 percent in February 2022 compared to February 2021.
Crocs Announces Promotions
Crocs promoted Shannon Sisler to executive vice president and chief people officer, Dan Marques to senior vice president, global digital commerce, and Frank Smigelski to senior vice president, distribution and logistics.

Puma Pilots RE:JERSEY Project
Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform. Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]

Bryant Estate Reaches New Deal With Nike On Kobe Bryant Shoes
Kobe Bryant’s estate has reached a new long-term contract with Nike to continue producing both footwear and apparel from Bryant’s Zoom Kobe series, Nike and Vanessa Bryant announced.

Tailwind Nutrition Exclusive Hydration Partner Of 2022 Ragnar Trail Series
Tailwind Nutrition is the exclusive hydration partner of the Ragnar Trail Series 2022. This year’s series includes 27 overnight relay events nationwide. As part of the deal, Tailwind will provide Endurance Fuel and Recovery samples in each participant’s race bags for all road and sprint events. Recovery samples will also be available in the Ragnar Recovery Zones […]

New Balance Opens Factory In Methuen, MA Producing MADE 990v5 Running Shoe
New Balance opened an 80,000-square-foot footwear factory in Methuen, MA, after undergoing a $20 million renovation. The factory began production in January 2022, signaling its commitment to U.S. manufacturing.
Volvik USA Names New President
Volvik USA, Inc., the golf ball manufacturer, named Young S. Shin president, following the death of his son, Don Shin, who had been president and CEO since the company was founded in 2012.
Evo Announces Appointments To Executive Team
Evo, the online retailer of outdoor gear and fashion apparel based in Seattle, WA, announced the addition of Xandy Anderson and the promotion of Ben Wallace.

Patagonia And REI To Boycott Outdoor Retailer Show Upon Return To Utah
Patagonia and REI issued statements that said the companies would not attend Outdoor Retailer when it returns to Salt Lake City in 2023.
Title Boxing Club Restarts Franchise Growth
One year after being acquired by BoxUnion, Title Boxing Club is relaunching its franchise expansion with plans to open more than 300 clubs by 2025 in the U.S.
MonkeySports Introduces Trade-In Program
MonkeySports, an online retailer of hockey, baseball and lacrosse equipment in North America and Europe, is offering a trade-in program powered by SidelineSwap’s Recommerce Platform.