Sweet Protection Adds Marcus Caston, Parkin Costain To Athlete Team

  Sweet Protection announced today that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain. Costain and Caston join the Sweet Protection team that includes two-time world champion Chris Davenport, two-time Olympic gold medalist Aksel Lund Svindal, two-time Olympic medalist Henrik Kristoffersen, X Games veteran Pep Fujas, and two-time […]

Salewa Alpine Mountaineering Boot Wins 2021 ISPO Gold Award

Salewa crampon-compatible Ortles Couloir mountaineering boot weighing 725 grams per pair won ISPO Gold. The boot combines traditional bootmaking with advanced technical materials. The 27-member ISPO Award panel evaluated the “ultralight, high-end mountain boot for mountaineering and ice climbing” in December at the ISPO Award jury meeting, giving it ISPO’s GOLD Award for 2021 in […]

mountainFLOW Announces Athlete Partnership

  MountainFLOW has signed Aleksander Aamodt Kilde to an athlete partnership deal to use the company’s new Race Wax, in the upcoming season. Kilde, 28, claimed his first World Cup overall title in March, finishing second in the Combined and third in the Super G to win the overall title. He also won the season […]

Evolv + Mesa Rim Launch Test Center Pilot Program

Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV. The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim […]

Virtual Convention: Oberalp Presents Its Innovations Live – On An International, Interactive Stage

    Oberalp Group presents its brand highlights for Summer 2021 in a live, international digital presentation with simultaneous translation Clients will have direct access to brand and product experts Oberalp Convention open to end consumers for the first time Focus theme: Tomorrow’s Mountain Sports Pillars Release of Oberalp Sustainability Report 2019 Bolzano, May 7, […]

Sweet Protection Announces Athlete Partnership With Malou Peterson

Trysil, Norway, April 2020 – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier.   Peterson, 24, originally hails from the ski town […]