Tacoma, Wash. – November 6, 2023 Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female ascents around the world. “Beth’s […]
Author: Julie Campagnoli
Mystery Ranch and Carryology Team Up to Launch The Unicorn 2.0
The two-fold launch includes two versions of the Unicorn 2.0
Snow Peak USA Launches Global Loyalty Program
The brand seeks to grow a thriving retail ecosystem, while driving customer engagement and satisfaction.
Vasque Steps in a Whole New Direction Launching the Re:connect Collection
Vasque Footwear launched its Re:connect collection, complementing its core hiking line, featuring lightweight, sustainable materials. “We’ve been making high-quality hiking footwear for almost 60 years. We are experts in fit and finish, and the opportunity to take our expertise in traditional hiking product and apply that to a new category was an exciting challenge for […]
Snow Peak Redesigned Packaging Shows Commitment To Sustainability
Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond. “White-based FSC-certified paper will be used […]
LifeStraw’s Water Filter Available In Pocket-Size
LifeStraw launched its lightest and most compact water filter. The portable LifeStraw Peak Series Solo Water Filter weighs 1.7 ounces and measures 5.1 inches, removing bacteria, parasites, microplastics, silt, sand, and cloudiness from drinking water. The filter’s standard 28mm easily screws onto most common plastic water bottles. And filling up a one-liter bottle takes just 20 seconds […]
LifeStraw Launches Go Series Water Filter Bottle
Lifestraw released its Go Series water filter bottle with improved filtration and a new look for daily use. “More than half of consumers own a reusable water bottle, but they often leave it behind on their travels and resort to the less sustainable and more expensive route of bottled water, rather than drink from unknown or unsafe […]
Opinel x Monbento Launch Limited-Edition Meal Kit
Opinel USA collaborated with Monbento to create a limited-edition, Made In France, On-the-Go Meal Kit offering a sustainable foodware solution. Opinel’s Picnic+ Set eliminates disposable cutlery which uses the brand’s No.08 Folding Knife and interchangeable fork and spoon inserts that slide into the folding knife and lock into place with the knife’s Virobloc safety ring. For this […]
Oyster Launches Performance Cooler Featuring Patented Vacuum Construction
After six years of research and development, Norwegian brand Oyster released the Oyster Tempo, a performance cooler featuring a patented integrated vacuum insulation system constructed with recyclable aluminum and chemical-free Silica. Oyster identified and optimized key thermal drivers to increase the cooler’s insulating performance—core insulation, thermal bridge and thermal conductivity— eliminating the need for ice. Compared to polyurethane […]
Vasque Invites Customers To Disconnect And ‘Log Outside’
Vasque Footwear created a new brand tagline supported by a global brand campaign to “inspire consumers to disconnect to reconnect with themselves, each other and their full potential.” During the pandemic, Vasque did a deep dive into the company’s history, how people go outside and how future generations will go outside. The result is a […]