Authentic Brands Group announced that it has selected Pattern Group, Inc. as its global e-commerce marketplace accelerator and TikTok Shop partner.
Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands to expand their reach and performance across TikTok Shop and other major online marketplaces.
Authentic’s portfolio includes over 50 global brands, including Champion, Reebok, Quiksilver, Nautica, Volcom, Billabong, Aeropostale, Forever 21, DC Shoes, Nine West, RVCA, Juicy Couture, Sperry, and Lucky Brand.
“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands and optimizes conversion at scale,” said Tim Derner, global head of marketplaces at Authentic. “Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”
Pattern will open, manage and optimize official storefronts for Authentic brands on TikTok Shop, with expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto, and other global marketplaces. Marketplace-specific content, translations and retail media strategies will improve visibility, boost conversion, and maximize ROAS (Return on Ad Spend).
Authentic said that by “centralizing key e-commerce functions, including inventory planning, forecasting, fulfillment, and brand protection, it will gain clearer visibility into supply and demand, improve coordination across partners, and ensure reliable product availability. Pattern’s brand protection tools will also monitor unauthorized sellers to strengthen marketplace consistency and brand integrity.”
“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, chief revenue officer at Pattern. “We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate ecommerce growth globally across an increasingly dynamic ecommerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”
Image courtesy Authentic/Champion
