Authentic Brands Group announced a strategic partnership with Mercado Libre, the major e-commerce and fintech platform in Latin America. Launching in Mexico, the partnership will bring Authentic’s portfolio of brands, including Reebok, Champion, Aéropostale, Nine West, Nautica, and Dockers, to Mercado Libre’s numerous e-commerce platforms across Latin America.
“Our marketplace strategy is focused on partnering with the best platforms that have the scale and infrastructure to unlock growth for our brands,” said Tim Derner, global head of marketplaces at Authentic. “Mercado Libre’s regional expertise gives us the ability to expand our portfolio in a way that’s digitally led, locally relevant, and built for scale.”
“We’re proud to partner with Authentic to introduce and grow a portfolio of globally recognized brands on our platform, starting in Mexico,” said José Gurmendez, senior director at Mercado Libre. “By leveraging our integrated ecosystem, spanning marketplace, logistics, financial services, and advertising, we’re able to offer a comprehensive value proposition that drives visibility and conversion. Together, we’re enhancing the shopping experience while building a strong foundation for future regional expansion.”
Image courtesy Authentic
