Authentic Brands Group (ABG), and SPARC Group (SPARC), a joint venture between Simon Property Group and ABG, completed the acquisition of Eddie Bauer.
Terms were not disclosed.
“We are thrilled to welcome this iconic American outdoor brand into our portfolio,” said Jamie Salter, founder, chairman and CEO of ABG. “Eddie Bauer comes at an exciting time for ABG and SPARC as the outdoor market opportunity is growing significantly across the globe.”
Through the transaction, Eddie Bauer’s operations will become part of the SPARC organization, and the brand’s headquarters will remain in the Seattle area under the leadership of current CEO Damien Huang. The Eddie Bauer team, in partnership with SPARC, will manage the brand’s sourcing, product design and development, wholesale, planning and allocation, and e-commerce and its 300 stores, which are principally located in the U.S. and Canada.
Photo courtesy Eddie Bauer
