Authentic Brands Group (Authentic) has appointed Victor Alvarino, formerly of L’Oréal, as senior vice president and Head of Mexico.
Alvarino brings over two decades of leadership experience across luxury, beauty and consumer goods. Most recently, he served as deputy general manager of Ralph Lauren Fragrances at L’Oréal Luxe in New York, where he oversaw the brand’s global go-to-market strategy and spearheaded its expansion in Asia. Prior to that, he served as the general manager of L’Oréal Luxe Mexico, overseeing a portfolio of 15 prestige brands and achieving four consecutive years of market share growth.
In his new role at Authentic, Alvarino will lead the company’s strategy in Mexico, focusing on brand development, partnerships, and expanding the company’s portfolio. He will work closely with Neal Seideman, president of Latin America at Authentic.
“Victor brings a rare combination of global expertise and deep local insight, having built brands and grown businesses across multiple markets,” said Seideman. “We are thrilled to welcome him to the team as we broaden our reach in LATAM and reinforce our presence in a key territory.”
Over the course of his career, Alvarino has held leadership roles in Europe, Latin America and the U.S., managing Yves Saint Laurent, Kiehl’s, Biotherm, and Lancôme brands. Earlier in his career, he held brand management positions at Kimberly-Clark and L’Oréal Mexico.
“I’m excited to join Authentic at a time of remarkable global growth. Mexico is a vibrant market with tremendous potential, fueled by its creativity, culture and entrepreneurial spirit,” said Alvarino. “At Authentic, my priority will be to drive sustainable growth and forge strategic partnerships to connect our brands with consumers in a relevant way.”
Alvarino is based in Mexico City and assumed his new role on September 29.
Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter, and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG) drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue, and Saks Off 5TH.
Image courtesy Authentic Brands Group
