Austin Canoe and Kayak (ACK) has expanded its executive management team with the recruitment of Steve Daniels as VP of Technology. Daniels joined the team in an effort to expand ACKs mobile application strategy and to continue the tradition of providing customers with the latest and most technically advanced web and mobile ecommerce experience.


ACKs success can easily be attributed to our high-level of customer service but technology has also been a major contributor through a streamlined and feature-rich online shopping experience, said Peter Messana, Austin Canoe and Kayak CEO.


Daniel’s background spans a variety of industries with a focus on designing and implementing CRM (Customer Relationship Management) systems for companies such as KPMG, Compaq, Adams Golf, GE Energy, Caterpillar, Bausch & Lomb and Dell amongst several others. On a personal level, he enjoys the great outdoors spending much of his free time hiking, swimming, mountain biking and golfing.

I am thrilled to be joining one of the most dynamic and determined teams in the outdoor industry, said Daniels, ACK is already at the forefront of utilizing the latest technologies to engage and serve customers, I am eager to see where we are going to take it next.