Atomic USA completed their new team of senior level staff. The new leadership comes as Atomic USA is shifting headquarters and operations from Amherst, New Hampshire to Ogden, Utah. The new team will be led by Mike Adams, president and general manager of Atomic USA.

Adams commented, 'Our new Atomic USA team is now completely assembled and poised to offer the best products, dealer support, and service to our customers throughout the US.”

Appointments to Atomic USA's senior leadership include:

Jordan Judd ­ Marketing Director
With 12 years industry experience, Jordan Judd comes to Atomic with a strong industry resume including former Product and Marketing Manager for Line Skis and Co-Owner of Decade Snow & Skate retail in Utah.

Helge Guetzlaff ­ Alpine Product Director
Longtime Atomic veteran from Europe, Helge Guetzlaff joins the Atomic USA team after 8 years as International Alpine Ski Product Manager in Austria.

Rick Halling ­ Nordic Product Director
Carrying over from Amherst, NH, Rick Halling is the longest serving Atomic employee, having begun work with the company in 1989. Rick brings a breadth of knowledge as a Nordic racer, 12 years retail experience and 18 years experience in the Atomic family.

Eric Pearson ­ Snowboard Product Director
Atomic Snowboard rep since 2001, Eric Pearson joins the team as an industry veteran and former snow sports shop owner.

Ruben S. Munoz ­ Sales Operations Manager
A long time resident of Utah, Ruben Munoz has spent the last 15 years
managing operations within AOL and Citibank.

Bruce McDonald ­ Eastern Sales Manager
Atomic sales rep in New England for past 23 years, Bruce McDonald joins the in-house team as a true sales veteran and regional expert.