Atomic Ski will host the first-ever Joe Jones Atomic Ski Bash – a private ski day at Attitash Mountain for 1,500 of Joe Jones Ski and Sport’s closest friends. Headlining the Joe Jones Atomic Ski Bash on behalf of Atomic will be Olympian Bode Miller, who will be on hand to sign autographs, ski, and to set the official NASTAR pace-of-the-day – allowing for all takers to test their speed skills against one of the world’s fastest skiers. Miller will also give a short presentation during the all-attendee picnic lunch.

With the ultimate goal of promoting Joe Jones shops and the Atomic brand to core and influential hardgoods consumers throughout New England, the event plans to draw 1,500 attendees from Massachusetts and New Hampshire, including regional ski clubs, ski academy coaches & racers, and Joe Jones VIP customers and employees.

“The important thing about an event like the Joe Jones Atomic Ski Bash is that it brings us all back to the core of the sport,” said Chuck Wagonheim of Joe Jones. “We’ve been in the winter sport business since 1945, and thanks to Atomic and our loyal customer base, we’re going to dedicate the day to enjoying skiing and snowboarding. Which is why we got in this business in the first place.”

Along with an abundance of slopeside camaraderie, the event will also give all attendees a chance to try the latest skis and snowboards from Atomic, as well as a chance to win a pair of 06/07 Atomic skis.

To obtain a free ticket, visit any Joe Jones store location, see your Atomic Rep or go to Attitash Guest Services in advance. The event is open to anyone and tickets are first come, first served. Tickets are limited to the first 1,500 attendees.

Located throughout Maine, New Hampshire, Massachusetts and Vermont, Joe Jones is one of the leading New England retailers offering year-round service in skis, snowboards, bikes, boats, outerwear and more.