Astral named Ross Herr as its rep for Minnesota, Wisconsin, Michigan, Indiana, Ohio and Illinois.
An accomplished kayaker, Herr recently started his own sales agency with representation of C4 Waterman, and now Astral. He has many years of experience in outdoor retail, outdoor education and brand representation.
“Ross is an avid paddlesports participant and also a smart and business minded entrepreneur,” said Astral’s GM Yonton Mehler. “It is exactly this combination of traits and passions that our industry and in particular the Astral brand are based on.”
Herr is centrally located in Michigan’s Upper Peninsula where he will be most accessible to Astral dealers, and the fine recreational opportunities surrounding the Great Lakes.
