Asics has signed Cayre Group as its exclusive licensee for children’s apparel. The agreement includes boys and girls active wear, outerwear and swim for all children’s size ranges including newborn, infant, toddler and sizes 4-20 in the United States.
“We are excited to expand our apparel offering by working with the Cayre Group, who is a leader in design and production of children’s apparel,” says David Chandler, ASICS America, Vice President of Apparel and Accessories. “We have seen tremendous success with the children’s line in footwear and are eager to grow the product offering to those consumers.”
An initial launch of the new children's collection will come in spring 2013 boy's sizes 4-20 in the active wear category. Additional sizes and categories are in development and will debut later. The collection will be available in major department stores, sporting goods retailers, and specialty stores throughout the U.S.
The Cayre Group is a diverse manufacturer of woman's and children's apparel headquartered in New York.
