Asics has signed on as title sponsor of the LA Marathon. Through 2015, Asics will lend its name and support to the city’s premier running event, now called the Asics LA Marathon, which is growing in prominence nationally and internationally thanks to the world-class and iconic Stadium to the Sea course.
Asics replaces Honda as featured sponsor of LA Marathon.
Asics was a product category sponsor of last years Los Angeles Marathon.
Los Angeles is the first US marathon where Asics holds a title sponsorship. Asics is affiliated with several of the world’s top marathons, including New York, Paris, and Tokyo. They first partnered with the LA Marathon for the 2012 race as a product category sponsor, and quickly recognized the growing importance and value of the Los Angeles race locally, nationally and globally.
“With our US home located in Southern California, the LA Marathon is the ideal place for us to show support for runners of all levels competing right here in our own backyard,” said Kevin Wulff, CEO of Asics America. “Our experience in Los Angeles last year showed us first-hand that this race is a crown jewel, so we are thrilled to be the title sponsor and have this long-term association.”
Race Director, Nick Curl, adds “We welcome Asics as the new title sponsor and believe this company couldnt be a better fit with our race and our vision for the future. We have a world-class course in a world-class city, and now we have one of the most respected athletic brands in the running industry putting its weight behind the race. The sky really is the limit for the Asics LA Marathon.”
